Pauline Mishina
On a Mission to Transform
Hospitality Industry
Welcome to my page!
My name is Pauline and I am passionate about transforming the hospitality industry.
Through teaching, consulting, mentoring, and creating experiences, I am on a mission to show businesses how they can craft their own unique brand concepts, design customer journeys that wow their guests, and create unforgettable memories.
As part of my activities, I own “2CHANGE” – a consultancy agency that helps businesses develop authentic brands and experiences. Additionally, I lecture at HTMI Dubai to share knowledge and wisdom gained from practical experience.
I have two ideas I am eager to turn into reality - an online course for businesses who want to craft their own brand and experience, and my own hospitality business concept showcasing my personal approach.If you are passionate about hospitality transformation too, then let's get in touch - because together we can make a difference in this world!
2CHANGE
At 2CHANGE, we believe that true hospitality comes from creating unique experiences rooted in strong brand concepts and customer journeys. Our mission is to use storytelling, five senses interaction and design to help our clients create amazing experiences for their guests that leave a lasting footprint and reflect the values of their business. We strive to help each of our clients develop an identity through curating unforgettable experiences, demonstrating that no two moments should ever be exactly alike.
HTMI
It was an honor to be invited by HTMI Dubai to join them as a guest lecturer for the Food & Beverage (F&B) Management and Destination Marketing courses.
With my expertise in F&B industry, I am teaching my students the importance of the business nature of this industry, how to manage finances, create an outstanding concept, a mesmerizing customer experience and use data analysis techniques.
In Destination Marketing course I strive to teach my students that the most successful destination brands are those built with the utmost care and attention on customer experience. We are discussing each step of the data analysis process, explore destination branding strategies and marketing mix tactics. By course end all my students gain a deeper understanding of this complex field.
About me
To revolutionize the hospitality industry I set out on my journey, studying international economics and delving into the Les Roches School of Hospitality Management – this was the place that illuminated her dream.From there, I took up roles at renowned establishments like One and Only and Four Seasons – each one bringing new knowledge and honing my skills in management.Armed with an ambition and thirst for knowledge, I returned to school to study brand management and gained vital understanding from a well-respected branding agency.After five years of honing my skills and knowledge, I finally decided to take the plunge – launching my own agency 2CHANGE that blends strategy and creativity to breathe life into brands.
Mentorship
If you are a young entrepreneur looking to open your own hotel or restaurant and struggling to find your unique brand and create unforgettable customer experiences that will keep them coming back for more — you are in a right place!With years of experience in the industry, I can guide you through every step of the process, from creating a unique brand that will set you apart from the competition, to designing experiences that will keep your customers coming back for more.My approach focuses on building relationships with your customers, creating an environment that fosters loyalty and love for your brand, and ultimately increasing your bottom line. With my help, you'll be able to create a business that not only provides great food and accommodations, but also creates memories that your customers will cherish for a lifetime.So why wait? Contact me today and let's start building your dream business together.